Coobo
redefines storage and shelving.
Coobo is a Portuguese luxury furniture brand that creates modular, sustainable pieces with a patented structure and timeless design. Every object is built to last, evolve, and adapt — combining technical precision with visual simplicity.
I developed the branding, creative direction, communication strategy, photography, and website to help position Coobo in the high-end design market. The biggest challenge was translating a complex product into a clear, elegant, and emotionally appealing experience. From visual identity to tone of voice, everything was designed to feel minimal, confident, and human.
The shoot focused on capturing form, texture, and the refined modularity of each piece in clean, architectural spaces. Across every detail — brand, photos, and site — the goal was to make innovation feel effortless and design feel accessible.
a forever logo
I developed a visual identity emphasizing both elegance and clarity. The logo and design system reflect Coobo’s modular philosophy: structured yet flexible. I focused on clean lines, refined typography, and understated color palettes, allowing the furniture’s form and functionality to shine. The logo was designed to be timeless—able to grow and evolve alongside the brand, even as trends shift and collections adapt. Every element of the identity was crafted to appeal to a discerning luxury market in a simple, memorable, and long-lasting way.
Beyond the visuals, I also defined the brand’s tone of voice and overall communication strategy. The messaging was stripped of excess and designed to feel intelligent but approachable—balancing technical innovation with emotional clarity. Whether on the website, product packaging, or social media, the language and visuals work together to make Coobo’s complex design philosophy feel effortless, modern, and human.
PHOTOGRAPHY
For the photography, the goal was to present Coobo’s pieces both as design objects and as aspirational everyday furniture. I shot in minimalist environments that allowed Coobo’s patented structures and premium materials to take center stage. The images feel spacious, refined, and intentional—making each piece look approachable while highlighting its innovative engineering.
Lifestyle content was created to showcase the pieces in real use: styled but not overly staged settings, with natural light and thoughtful composition. The photography and website visuals work seamlessly to explain the furniture’s form, function, and emotional appeal.
