I was invited by IKEA to create a series of three reels for their social media channels, all centered around the theme of sleep. The concept was to develop videos from the perspective of the user — fun, light, and relatable moments that reflect real life at home.

I was responsible for the creative direction, writing, production, direction, and post-production. The videos were filmed by Felipe Garcia. Together, we crafted pieces that feel warm and homey, intentionally unpolished but still with a touch of visual magic that makes them playful and engaging.

These reels are now part of IKEA’s global content library, shared across multiple international social media accounts and featured in select stores. It was a joy to bring a bit of storytelling to the quiet, comforting rituals of rest.